These typographic posters feature a different typeface and the history behind it’s creation. Each poster displays a unique design that is inspired by the very history of the typeface being depicted. With every typeface the full alphabet is display to show how the fonts characteristics translates to each letter-form.
As done with all the posters, the research for it’s history and its creation was bases for the design inspirations. Verdana was a typeface that was created during the rise of the computer. The typeface was created so it could easily fit into the pixel grid of computerized technology and to increase legibility. Bellow are the different versions of exportation from the first design to the finish product
The creator of Filosofia was a huge fan of Bodoni. The clean lines and geometric shapes entranced her. However, she saw a flaw. Bodoni became extremely difficult to read at smaller size due to its high stroke contrast. Fiolosifa was created to have the same feel and basic design as bodoni, yet have a slightly higher stroke contrast for better legibility. This made for an excellent typeface that would work well with printing.
Clarendon was a typeface that was widely used during the wild west days. It was most known to be used for creating the wanted posters of thefts and fugitives. The first three posters show the attempts to design with that history in mind. After a few failures the design approach was reassessed and changed. Taking another look at the typeface’s history was the best way to start over from scratch and still relate the design to the history of the typeface. Turns out, Clarendon was a typeface that was created for single letter presses. After that discovery, the designs took off in that direction with a few more iterations until the production of the final look.